KEN WALDRON PRODUCTIONS

As new technology disrupted the men’s grooming market, Barbasol faced a critical decision: evolve with the trends or double down on its heritage as "the brand your grandfather used."

We leaned into nostalgia with the bold and witty “Shave Like a Man” campaign. It launched with three memorable “Disappointed Forefathers” TV spots, nine radio commercials, a refreshed website and Facebook presence, and its own @shavelikeaman Twitter handle.

The results? Anything but old-fashioned. The $3.7 million campaign catapulted brand awareness, drove record sales, and helped forge major partnerships with Major League Baseball, the PGA, the Pro Bowlers Association, and Universal Studios’ Jurassic World.