Lessons from 500 Instagram Reels

After filming over 500 videos for the winery, I’ve learned a thing or two about what it takes to feel comfortable on camera. Let’s face it, most of us aren’t naturals when it comes to being in front of the lens - I definitely pushed myself outside of my comfort zone. But here’s the truth: people connect with people. That’s why showcasing real faces and voices matters so much. Sure, a slow-motion wine pour looks stunning, but it’s the human element that truly resonates.

Whenever I ask clients to step in front of the camera, panic usually sets in. The first thing they say? “Can we script it? I’ll memorize the lines.” Let me tell you, that almost never works. It comes across stiff and awkward, and the discomfort is written all over their face. The camera doesn’t lie.

Through countless shoots, I’ve developed a method that works like a charm.

Here’s how I do it:

Keep It Simple

I always start with a detailed script and shot list, but when it comes to on-camera lines, less is more. I keep the lines short and sweet, just one or two sentences. Simplicity is key, especially for those who aren’t used to being in the spotlight. This approach helps me focus on making the talent feel at ease while still capturing exactly what I need.

One Line at a Time

Here’s the game changer: instead of giving them a script to memorize, I feed them one line at a time. I say the line first, and they repeat it. It’s like karaoke but without the singing.

This method works because it removes the pressure of memorization. They can focus entirely on delivering that single line naturally. The result? A relaxed, authentic performance that feels genuine to viewers.

The Power of B-Roll

B-roll is the secret sauce of video production. I have the client read the remainder of the script as a voice-over, off camera, while we roll that beautiful b-roll footage. And here’s a pro tip: when you think you’re done with a shot, keep rolling for another 10 seconds. Some of my favorite b-roll clips have come from those extra moments. By using b-roll to complement the talking head shots, the video becomes more dynamic and engaging. It’s a great way to show what’s happening instead of just talking about it.

Long-Form Videos Made Easy

This approach isn’t just for short-form videos. I’ve used it for 15-minute training videos, and it’s been a total game changer. Breaking the script into on-camera, bite-sized lines keeps the production smooth and efficient. Plus, knowing exactly what b-roll to shoot in advance simplifies pre-production.

Final Tips

One last thing: always consider the edit. Short, natural sentences make the final video flow beautifully. And keep the energy up, and that’s what holds viewers’ attention.

If you want to create videos that truly connect, remember to keep it simple. Help your talent feel comfortable. Use b-roll to enhance the story. And never underestimate the value of letting the camera roll a little longer, some of the best moments happen when you least expect them.

To view our Instagram Reels, check out our Instagram page HERE

Cheers to creating memorable videos!